JetBlue has introduced a Blueprint to provide more options for passengers seeking a customized travel journey. As a part of this Blueprint, the airline plans to add a hue of features like new Inflight Entertainment functions, tailored touch-points and much more. According to JetBlue some of these features have never before been implemented on a US airline before.
At-Home Entertainment in the Sky
As JetBlue continues to innovate industry-leading onboard technology, Blueprint by JetBlue brings new seatback touchscreen features that mimic what customers are used to experiencing with their favorite streaming platforms at home. Some of the new functions that customers can look forward to seeing on their seatback screens include:
- Watch party: Watch the same film or TV show at the exact same time with up to five other customers on the flight. JetBlue is the first airline to allow up to six customers to watch entertainment content at the same time to enjoy family-style viewing. Play and pause can be controlled on all linked screens, regardless of where each viewer is seated.
- Content recommendations: Receive personal recommendations for inflight entertainment based on previous viewing history.
- Pick up where you left off: Whether connecting with a layover or flying next month, never miss the end of a film or television show—automatically pick up where you left off from flight to flight.
- Saved favorites: Save film and TV show selections to watch on future flights so you can spend less time searching and more time watching.
- Saved settings: Accessibility and system settings, such as volume, language, parental controls and close captions preferences can now be saved and carried over from flight to flight.
- Content partnerships: First-of-its-kind partnerships such as JetBlue’s exclusive streaming partner, Peacock, provide customers with access to exclusive entertainment and offers.
These new personalization features on JetBlue’s award-winning inflight entertainment system will give customers a bespoke inflight experience, not only throughout their current journey, but extending into subsequent flights when customers opt-in to securely authenticate their profiles on AVANT seatback touchscreens.
Tailored Touchpoints for Seamless Connection
Beyond inflight entertainment options, Blueprint expands on JetBlue’s existing products that give customers a more personalized experience and brings their entire travel journey to their fingertips:
- Personal greetings: Customers can now change their preferred name on their JetBlue travel profile to be displayed in a personal welcome message on seatback screens, whether or not they identify with their legal name.
- JetBlue is the only airline that greets customers with confetti graphics and a complimentary drink (21+) when flying on their birthday.
- Flight connect: Customers can access information regarding their JetBlue connecting flights and gates right at their seat.
- Seatback ordering: JetBlue’s seatback ordering feature that lets customers make meal selections directly from the seatback screen now extends to its A321neo with Mint aircraft, further elevating dining on all transatlantic flights.
- Loyalty made easy: Customers can enjoy easy one-click sign-up to JetBlue’s TrueBlue loyalty program through a QR pop-up on seatback touchscreens that automatically populates first and last name directly on a personal device.
The new personalization functions have begun rolling out on JetBlue’s AVANT touchscreen aircraft powered by Thales and are expected to be completed next month.
“JetBlue has always been an innovator as the first to have seatback screens and fast, free and unlimited Wi-Fi on every aircraft,” says Jayne O’Brien, head of marketing and customer support, JetBlue. “By launching Blueprint by JetBlue, we are doubling down on our commitment to help customers create an inflight experience tailored to their needs and preferences, making their flight as comfortable as their own living rooms.”
JetBlue claims that this is just the beginning for the airline’s inflight personalization capabilities, which will continue to roll out under the Blueprint by JetBlue platform in the future.
