Brand-new Premium Economy cabin, exclusive selection of Chinese wines and collaborations with acclaimed dining establishments, Cathay Pacific continues to raise the bar for customers. Going ahead, Cathay Pacific is bringing customers more of what they love with continuous enhancements that ensure their every journey is one to remember.
The airline unveiled for the very first time its all-new Premium Economy cabin experience.
Cathay Pacific premium economy cabin with its new retrofitted B777-300ERs sets a new standard for comfort and privacy, the airline claims.
Cathay Pacific also showcased a new, exclusive selection of fine Chinese wines, which are currently being served to customers in First and Business class for a limited time only, as well as highlights from its recent dining collaborations with renowned Hong Kong restaurants, and features of its award-winning inflight entertainment experience.
Keeping customers at the focal point, Vivian Lo, general manager, customer experience, Cathay Pacific says that we always put our customers at the centre of everything we do. We listen to our customers, and ensure that we understand what is important to them. “These valuable insights continuously motivate us to go above and beyond to elevate our customers’ journeys and ensure that their experience with Cathay is truly unforgettable whenever they fly, shop, spend or dine with us,” Lo adds.
Cathay Pacific strives to carve a niche for itself in becoming the world’s greatest service brands and best premium airlines and all the efforts are currently concentrated towards realising these goals. “Whether it’s refreshing the inflight experience with new cabin products, creating memorable wining and dining experiences, enhancing our award-winning inflight entertainment experience, and much more, our investments in augmenting the customer experience are all part of our continuous efforts towards our goal,” affirms Lo.
Savour an elevated Premium Economy experience
A detailed look at Cathay’s brand-new Premium Economy is an eye-opener right fromgenerous seats to the intelligent lighting design and modern fixtures. All the features are meticulously crafted with the customer in mind. Cathay has taken care of minute details like thoughtful touches add to comfort and enjoyment, including a leather headrest and customised seat cushions, privacy wings with a reading light next to the headrest, a 15.6-inch 4K ultra-high-definition screen with 4K on demand and Bluetooth audio streaming, as well as clever storage solutions for personal devices.
New, exclusive Premium Economy lavatories on each side of the cabin offer touch-free features to ensure minimal contact. Mood lighting is also extended to all cabins, including Premium Economy, transporting customers to a relaxing environment during their flight.
Explore a new world of wine
Cathay Pacific’s award-winning wine cellar provides customers with a wide range of stunning vintages and cuvées from esteemed winemakers around the world. The airline’s ever-expanding selection of wines are sourced from prime viticultural regions around the world, including France, Italy, Austria, South Africa, Australia, the United States, New Zealand, and now also China.
Partnering with a number of China’s leading winemakers, Cathay Pacific brings customers an exclusive selection of the finest Chinese wines to explore.
Embark on an immersive culinary journey
Delivering on its commitment to offering customers memorable dining experiences, Cathay Pacific collaborates with acclaimed local restaurants and brands who share its dedication to providing the finest quality food and drink with a high attention to detail.
Customers can delight in a bespoke menu of reimagined French classics from JIA Group’s Michelin-starred French restaurant Louise, and an all-new selection of “Hong Kong Flavours” developed in collaboration with Cantonese fine-dining institution Duddell’s. Meanwhile, guests at the airline’s The Pier, First lounge at Hong Kong International Airport can delight in specially crafted tasting menus developed together with Rosewood Hong Kong’s much fêted dining establishments.
All of these menus have been carefully curated to provide customers with a taste of Hong Kong’s vibrant and diverse culinary scene throughout their journey.
Thoughtfully curated and award-winning inflight entertainment
Cathay Pacific’s unparalleled inflight entertainment experience featurs the largest inflight movie and TV library in Asia-Pacific, with seatback entertainment on every aircraft, in every seat. Cathay Pacific provides a wide selection of thoughtfully curated entertainment for customers offering the best of Disney+, Max, Paramount and more.
On the technology front, Cathay Pacific has 4K ultra-high-definition screens, a 4K video-on-demand experience as well as Bluetooth audio streaming in every cabin onboard the airline’s state-of-the-art Airbus A321neo and retrofitted 777-300ER aircraft. An all-new, intuitive graphical user interface (GUI) onboard the airline’s A350s and being progressively introduced to other aircraft types presents a proactive, dynamic and personalised management platform for a meaningful, connected, end–to-end inflight experience.
In short, the Cathay’s Premium Economy is crafted for the passenger to settle into their own private space with comfort and and seclusion.