In an attempt to reinforce its vision to become one of the world’s greatest service brands, Cathay Pacific has rebranded its catering business as Cathay Dining.
Cathay Dining has two key lines of business, providing inflight dining solutions to Cathay Pacific and other major airlines flying to and from Hong Kong, as well as providing catering services to businesses outside of the aviation industry. Cathay Dining operates the principal aviation catering business in Hong Kong, last year producing more than 19 million meals
Introducing the new brand, Cathay Chief Operations and Service Delivery Officer, and Cathay Dining Chair, Alex McGowan said: “We have invested heavily over the years to transform Cathay Dining into a world-class provider of dining solutions and experiences. The new brand reflects this and underlines the important role that dining plays in helping Cathay achieve its vision of becoming one of the world’s greatest service brands.”
This rebranding marks a significant milestone in Cathay Dining’s journey and reaffirms its dedication to curating exceptional experiences through high-quality catering solutions for Cathay Pacific and other esteemed airlines. Additionally, it reinforces Cathay’s commitment to forging thoughtful dining partnerships and offering expert restaurant recommendations to its esteemed Cathay members.
Also, the change aligns with Cathay’s overarching premium travel lifestyle proposition as a group. It exemplifies Cathay’s relentless pursuit of excellence and its commitment to delivering unparalleled service to its valued customers.
Cathay Dining Chief Executive Officer Agatha Lee said: “At Cathay Dining, we are committed to quality food and solutions. From our inflight cuisine to bespoke catering services, we take great care and pride in designing carefully crafted dining experiences that are enjoyed by customers travelling around the globe.”
The Cathay Dining brand will begin to roll out across customer-facing channels starting this month.
