The advancement in technology and artificial intelligence (AI) in today’s world have left little to anyone’s imagination. Holographic images, live robots manning airline booths and passenger counters will be very soon a part of our reality.
Going a step ahead, Qatar Airways recently revealed its second-generation virtual cabin crew, Sama 2.0, powered by innovative conversational AI at the ITB Berlin 2024 trade show and became the world’s first airline to develop the Artificial Intelligence powered digital human cabin crew to assist its passengers in designing curated travel experiences.
Sama, meaning ‘sky’ in Arabic enabled by industry-leading conversational AI, the robot will continue to learn and develop over time to improve responses through passenger interactions.
Currently Sama 2.0 answers questions in real time such as Qatar Airways FAQs, destinations, support tips and more, and will be accessible through QVerse, Qatar Airways’ immersive digital platform, as well as through the Qatar Airways app.
Sama is developed by Qatar Airways in partnership with UneeQ, harnessing UneeQ’s innovative platform to enhance the digital travel experience and sets new standards in the aviation industry. The one-of-a-kind cabin crew is also poised to create benchmarks for personalised and functional service interactions in air travel.
Calling Sama 2.0 as a monumental point in spearheading the successful synergy between technology and human connection, Babar Rahman, vice president marketing, Qatar Airways says, it represents our relentless pursuit of innovation, and embodies Qatar Airways’ values of exceptional service and hospitality. “This is not only for Qatar Airways, but also for the industry at large,” adds Rahman.
Qatar Airways affirms its commitment to leading and collaborating with innovation experts to create pioneering products and services for its customers.
Sama a testament to the endless possibilities of AI, capable of delivering personalised and engaging interactions that mirror human conversation as per Danny Tomsett, chief executive, UneeQ. “Sama embodies UneeQ’s commitment to blending technology with empathy and personalisation, providing an innovative solution that aligns with Qatar Airways’ reputation for world-class service,” concludes Tomsett.
