Korean Air has expanded its IFE partnership with Spafax, reflecting Spafax’s commitment to providing Korean Air with best-in-class inflight entertainment (IFE) solutions, leveraging innovative technology, data analysis, and content curation strategies.
The agreement took effect on October 4, 2024, with the next phase of the partnership focusing on operational efficiency, transparency, and passenger engagement for the airline.
“Korean Air’s decision to renew our partnership is a testament to the value we provide in terms of service delivery and innovation. We’ve expanded our teams and enhanced our product offerings to meet their needs, and we’re confident these improvements will lead to even greater success in the years ahead,” said Jean-Marc Thomas, managing director, of APAC.
Spafax will support Korean Air with promotional content projects, offer new IFE and marketing campaigns on demand, and provide strategic recommendations for the annual curation strategy. Introducing these services marks a new chapter in the partnership, ensuring that Korean Air’s inflight experience aligns with its brand values.
With the introduction of Spafax ONE and Spafax IQ, Korean Air will have the tools to make intelligent IFE decisions while making its inflight operations smoother and more efficient.
