SAS Airlines has partnered with Touch to redefine inflight engagement for its fleet as it embarks on a new chapter with SkyTeam. As a part of the partnership, Touch will combine its expertise in content innovation and data analytics with SAS’s commitment to delivering exceptional passenger experiences.
Speaking on this partnership, André Valera, VP of Business Development at Conetic said: “We are laying the groundwork for the future of inflight entertainment that is as dynamic and inspiring as their travellers.”
As SAS takes advantage of its expanded network, Touch will work closely with the airline to implement an IFE content strategy that brings SAS’s vision to life onboard.
“We are very excited to start our collaboration with Touch, which will help us take the Inflight Entertainment experience to the next level for SAS passengers. With the recognized experience and creativity that Touch brings to the table, we are confident that we will achieve great things together and we are looking forward to many years of good partnership,” said Caroline Bergström from SAS
With this partnership, Touch is also looking to leverage the strong ties between SkyTeam members, including Delta Air Lines and Aeromexico. This collaboration allows Touch to streamline content management and delivery, leveraging shared technological insights across the alliance. The result is a cohesive, high-quality IFE experience that supports SAS’s aim to provide smooth and valuable travel to its customers.
SAS connects the region to the world through its hubs in Copenhagen, Oslo, and Stockholm, serving over 25 million passengers annually with regular flights to the USA and Asia, catering to a diverse range of passengers.
