Star-studded launch highlights sport, style, and passenger-experience innovation
Qatar Airways delivered a show-stopping weekend at the Qatar Airways Qatar Grand Prix, marking the global debut of its new Formula 1-themed Boeing 777 livery designed by artist and producer Swizz Beatz. The flagship aircraft will operate to major destinations including London, Melbourne, New York, and Tokyo throughout the winter season.
In the lead-up to the Sprint race, thousands of fans witnessed a spectacular celebratory flypast over the Lusail International Circuit, where select media experienced the event from onboard the aircraft. Equipped with Starlink high-speed “gate-to-gate” Wi-Fi, the flight enabled live broadcast capability in real time as it passed over the circuit, highlighting Qatar Airways’ ongoing investment in next-gen inflight connectivity.
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The official reveal followed at the Qatar Airways Hangar, featuring a dramatic entrance by Kevin Hart, staged as an F1 driver performing celebratory “doughnuts.” The unveiling drew major global celebrities and partners, including David Beckham, Jessica Alba, Rio Ferdinand, Rosie Huntington-Whiteley, Swizz Beatz, and Novak Djokovic, cementing the activation as one of the weekend’s biggest highlights.
Engr. Badr Mohammed Al-Meer, Qatar Airways Group Chief Executive Officer, said: “The debut of our latest F1 livery drew massive global interest and became the most-tracked flight on Flightradar24 for 24 hours. We are proud to bring sport and creativity together in ways that elevate the passenger and community experience.”
Recently named World’s Best Airline at the 2025 Skytrax Awards, for the ninth time, Qatar Airways continues to leverage its partnership with Formula 1to deliver high-impact brand experiences along with its renowned premium inflight product and service.
The custom-painted Boeing 777, registration A7-BEG, will be available for aviation fans and travellers to spot worldwide this season.
