Anuvu has recently inked an exclusive agreement with Wild Vision Ltd to bring viral content from global content creators to Anuvu’s aviation and maritime clients, starting in December 2024.
Today’s airline passengers are more digitally connected than ever, making Wild Vision an ideal partner with its expertise in non-traditional entertaining content tailored to this tech-savvy audience. This collaboration enables Anuvu to offer a dynamic, ever-evolving media package, customized to meet the unique needs and demographics of each airline.
Instead of providing static media libraries, Anuvu and Wild Vision will engage in personalized conversations with airline clients to curate content that truly resonates with their passengers to bring the world’s largest creators like The Sidemen, Nick DiGiovanni, and Mark Wiens into the spotlight, offering fresh and engaging media.
“Recently we have been hearing from a wide range of customers about the desire to have short-form content onboard. A wider variety of nontraditional content that people experience on social media. We have been searching for a premium content partner that aligns with these current media trends,” says Simon Cuthbert, vice president of content Licensing & Distribution at Anuvu.
“This collaboration with Wild Vision allows us to tap into the growing demand for creator-led media in an innovative partnership that airlines have never had access to before. Not only will this diversify the entertainment offering but also open new advertising and influencer marketing opportunities. Anuvu is proud to search for content innovations such as this, bringing a new dimension of value to airlines’ IFE content and hardware investments beyond simply entertaining,” adds Cuthbert.
“We’re excited to bring fresh, up-to-date creator content to Anuvu’s airline partners,” says Laura Edwards, chief executive, of Wild Vision. “Our collaboration enables us to deliver creator-led content that passengers can enjoy and engage with during their flights, helping to expand the creators’ global reach. We’re thrilled to partner with a forward-thinking company like Anuvu to make this possible.”
This partnership not only enhances the inflight entertainment experience but also reflects the shifting landscape of media consumption, where creator-driven content has become a dominant force. By embracing this trend, Anuvu and Wild Vision are enabling airlines to meet the evolving expectations of their passengers, delivering a more personalized and contemporary onboard experience.
