Exactly a year after its debut on its first A321ceo, Delta Sync seatback has expanded the smart TV-like update to more than 330 aircraft. Now passengers can enjoy a more personalized experience that makes the seatback screens feel more like a smart TV.
Delta Sync seatback is now available on five fleet types as part of the first phase of the rollout: all A321ceos, A320s, A319s, most 75Ds, and many 738s, representing 40% of total in-flight entertainment enplanements. With more than 165,000 seatback screens across Delta’s fleet, the airline expects to begin expanding the product to additional fleet types soon.
“We have introduced customers to a seatback product that is meaningful and relevant to how they go about their lives,” says Julieta McCurry, vice president, in-flight entertainment and connectivity strategy. “SkyMiles Members have already logged in to Delta Sync seatback more than a million times, enjoying personalized content and seamless guidance through their travel day.”
The airline has also introduced major in-flight entertainment software releases on their seatback, which include updates like a new kids’ entertainment view, reimagined flight tools, and more, as well as platform performance and stability improvements.
“We’ve learned a lot from our customers in the first year of Delta Sync seatback,” McCurry says. “Most importantly, we’ve learned that Delta has our finger directly on the pulse of what they want – a seamless, elevated, and personalized in-flight experience. Our focus remains on listening, learning, and innovating to deliver exactly that.”
“We’re seeing that access to Delta Sync seatback improves the overall in-flight entertainment experience, with SkyMiles Members who log in reporting higher satisfaction than those who don’t,” McCurry says. “And access to free Wi-Fi hasn’t cannibalized the demand for seatback content. The opposite, in fact—consumption of seatback content has increased from 2023 to 2024. Customers increasingly want a multi-device experience like they’re used to at home.”
Delta Sync seatback users can expect several new features as part of the latest software release, including new ways to help streamline day-of travel.
