Air Canada has signed Anuvu to provide inflight entertainment services starting September 2024. Anuvu claims that its innovative solutions will significantly increase the volume of Air Canada’s content selection. Anuvu will offer over 1000+ movies and 3500+ TV episodes along with acquisitions from distributors such as Skeye, Shemaroo Entertainment, and Anuvu Distribution.
“Air Canada has invested significantly in creating a world-class inflight entertainment experience,” said Estibaliz Asiain, EVP of Media & Content at Anuvu. “With Anuvu’s expertise and innovative solutions, we aim to revolutionize traditional monthly content cycles by updating and refreshing Air Canada’s IFE offerings more frequently, ensuring passengers have access to time-sensitive content within days rather than months.”
“Anuvu’s advanced technology will help take our award-winning in-flight entertainment product to the next level, further solidifying Air Canada’s leadership in offering an unparalleled range of content onboard,” said Norman Haughton, Director of In-Flight Entertainment and Connectivity Product and Analytics at Air Canada. “We look forward to rolling out the expanded content onboard with even more entertainment choices, quality, and variety for our customers to enjoy when flying with us!”
Anuvu further claims that its technology will enhance passengers’ search and discoverability of the vast onboard content. Additionally, Anuvu will help support and build upon Air Canada’s existing relationships with many popular streaming brands. New content acquisitions, such as Moonbug (Cocomelon), will offer kids’ TV content in both English and French, along with exclusive short-form content from various providers.
