British Airways has launched a new limited-edition range of amenity kits for its Club World (long-haul business class) cabin, debuting exclusively on flights from London Gatwick from 26 October 2025.
The Club World Artists Original collection features four collectible designs created by British artists through art platform Rise Art, reflecting the airline’s focus on originality, craftsmanship, and the celebration of British creativity.
Each amenity kit includes a bespoke moisturizer and multi-balm from London-based wellness apothecary anatomē, produced exclusively for British Airways, alongside travel essentials such as socks, an eye mask, earplugs, and a bamboo toothbrush.
Designed with sustainability in mind, the pouches are made from fully recycled fabrics, and the anatomē products use recyclable aluminium packaging. This move removes an estimated 26.5 tonnes of single-use plastic annually.
“We set out to create something bold, original and unexpected that would surprise and delight our customers,” said Calum Laming, British Airways’ Chief Customer Officer. “The kits have been designed to be enjoyed during and after the flight, ideal for reuse as a travel pouch or an everyday carry-all.”
The amenity kits mark another step in British Airways’ customer experience transformation, aligning with the airline’s refreshed lounge concepts and upgraded cabins, while spotlighting modern British wellness through botanically formulated skincare.
