FORMIA is planning to continue its partnership with Japan Airlines and Heralbony for a new collection of First-Class kits. The new kits will showcase two talented artists – Yukihito Okabe, whose unique artwork features vibrant colours and strong touches from moulded crayon shavings, and Yu Takada, a taiko drummer, and dancer whose rich sensitivity and imagination are expressed across his artworks.
“JAL is proud of our continued meaningful partnership with Heralbony and FORMIA and we are delighted to introduce these unique new kits for our First-Class guests,” comments Masaharu Iwamoto, vice president, of product & services development department, customer experience division, Japan Airlines. “With this extended collaboration, we aim to showcase the talents and stories of further diverse artists to the world.”
Each kit is designed to be a remarkable piece of art that tells an inspiring story, to challenge perceptions and prejudgements of disabilities and to craft a new culture for the world.
“We are honoured to continue our collaboration with Japan Airlines and Heralbony for these beautifully expressive First Class kits,” adds Roland Grohmann, chief executive, and managing partner, FORMIA. “Each kit is a remarkable piece of artwork that tells an inspiring story, and we hope JAL’s passengers will be delighted and will treasure these long after the journey.”
