Saudia has unveiled its latest leap in luxury, a new collection of premium amenity kits designed in partnership with world-renowned fashion and lifestyle brand ELIE SAAB. This first-of-its-kind collaboration brings the designer’s iconic elegance to the skies, exclusively for Saudia’s First and Business Class guests.
Celebrated for over four decades as a global emblem of luxury, ELIE SAAB is synonymous with timeless refinement—adored by royalty, celebrities, and the international fashion elite. Now, that same aesthetic sophistication finds a new canvas onboard Saudia’s premium cabins.
First-Class Refinement Meets Functional Design
For Saudia’s First-Class female guests, the amenity kits arrive as fashion-forward statement pieces: a quilted vanity case featuring ELIE SAAB’s signature motif on outbound flights, and a jewelry box-style design for inbound journeys, both exuding a sense of opulence and modern femininity.
Male guests are treated to elegantly structured voyager cases in pebble grain faux leather, equipped with a side handle and detachable strap for maximum functionality and style.
Business Class Guests Get a Taste of Couture
Business Class passengers will also receive amenity kits in two alternating styles per gender, tailored for outbound and inbound flights. The designs uphold the ELIE SAAB brand’s attention to detail, offering all guests a refined experience, no matter the direction of travel.
Each kit is stocked with exclusive ELIE SAAB skincare essentials, including a revitalizing face mist, hand and body lotion, and a signature Eau de Toilette, curated to hydrate and refresh during the journey.
Elie Saab Jr., CEO of ELIE SAAB Group, commented: “We are proud to extend our brand’s refined aesthetic to Saudia’s passengers. This bespoke collection invites travelers into the world of ELIE SAAB, offering an elevated inflight experience that aligns with our core values of elegance, comfort, and artistry.”
Sustainability Meets Sophistication
Beyond aesthetics, the kits reflect Saudia’s commitment to environmental responsibility. Thoughtful, sustainable touches include:
- Toothbrushes, socks, and eye masks made from recycled materials
- Cosmetics and dental kits wrapped in FSC-certified paper
The result: a harmonious blend of eco-conscious design and luxury.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, stated: “This collaboration with ELIE SAAB marks a pivotal moment in our guest experience journey. Together, we are introducing a new standard of in-flight luxury—one that harmonizes timeless elegance with bold innovation. It’s more than a partnership; it’s a reflection of Saudia’s transformation into a truly global airline.”
Roland Grohmann, CEO & Managing Partner at FORMIA, added: “This exclusive collection reflects FORMIA’s mission to bring premium experiences to life through design and sustainability. We are proud to have enabled this debut collaboration, showcasing the seamless integration of style and eco-conscious innovation.”
Saudia and ELIE SAAB are reshaping how luxury is experienced at 30,000 feet—setting a new benchmark in premium cabin design and guest experience that blends fashion, function, and sustainability in equal measure.
