Page 5 - Aircraft Interiors Today - June - July 2024 Issue

COVER STORY

drink (21+) when flying
on their birthday.
Ó Flight connect: Custom-
ers can access informa-
tion regarding their Jet-
Blue connecting flights
and gates right at their
seat.
Ó Seatback ordering: Jet-
Blue’s seatback ordering
feature that lets custom-
ers make meal selections
directly from the seat-
back screen now extends
to its A321neo with Mint
up to five other custom- ships such as JetBlue’s aircraft, further elevating
ers on the flight. JetBlue exclusive streaming dining on all transatlantic
is the first airline to allow partner, Peacock, provide flights.
up to six customers to customers with access to Ó Loyalty made easy:
watch entertainment exclusive entertainment Customers can enjoy
content at the same and offers. easy one-click sign-up
time to enjoy family- These new personaliza- to JetBlue’s TrueBlue
style viewing. Play and tion features on JetBlue’s loyalty program through
pause can be controlled award-winning inflight en- a QR pop-up on seatback
on all linked screens, tertainment system will give touchscreens that auto-
regardless of where each customers a bespoke inflight matically populates first
viewer is seated. experience, not only through- and last name directly on
Ó Content recommenda- out their current journey, but a personal device.
tions: Receive personal extending into subsequent The new personaliza-
recommendations for flights when customers opt- tion functions have begun
inflight entertainment in to securely authenticate rolling out on JetBlue’s
based on previous view- their profiles on AVANT AVANT touchscreen aircraft
ing history. seatback touchscreens. powered by Thales and are
Ó Pick up where you left expected to be completed
off: Whether connecting Tailored Touchpoints for next month.
with a layover or fly- Seamless Connection “JetBlue has always been
ing next month, never Beyond inflight entertain- an innovator as the first to
miss the end of a film or ment options, Blueprint ex- have seatback screens and
television show—auto- pands on JetBlue’s existing fast, free and unlimited Wi-
matically pick up where products that give custom- Fi on every aircraft,” says
you left off from flight to ers a more personalized Jayne O’Brien, head of mar-
flight. experience and brings their keting and customer sup-
Ó Saved favorites: Save entire travel journey to their port, JetBlue. “By launching
film and TV show selec- fingertips: Blueprint by JetBlue, we are
tions to watch on future Ó Personal greetings: Cus- doubling down on our com-
JetBlue brings new seat- flights so you can spend tomers can now change mitment to help customers
back touchscreen features less time searching and their preferred name create an inflight experience
that mimic what customers more time watching. on their JetBlue travel tailored to their needs and
are used to experiencing Ó Saved settings: Ac- profile to be displayed preferences, making their
with their favorite streaming cessibility and system in a personal welcome flight as comfortable as their
platforms at home. Some settings, such as volume, message on seatback own living rooms.”
of the new functions that language, parental con- screens, whether or not JetBlue claims that this is
customers can look forward trols and close captions they identify with their just the beginning for the
to seeing on their seatback preferences can now be legal name. airline’s inflight personaliza-
screens include: saved and carried over Ó JetBlue is the only airline tion capabilities, which will
Ó Watch party: Watch the from flight to flight. that greets customers continue to roll out under
same film or TV show at Ó Content partnerships: with confetti graphics the Blueprint by JetBlue
the exact same time with First-of-its-kind partner- and a complimentary platform in the future.

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