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he advancement in technol- experience and sets new standards
ogy and artificial intelligence in the aviation industry. The one-of-
(AI) in today’s world have a-kind cabin crew is also poised to
Tleft little to anyone’s imagi- create benchmarks for personalised
nation. Holographic images, live and functional service interactions in
robots manning airline booths and air travel.
passenger counters will be very soon Calling Sama 2.0 as a monumental
a part of our reality. point in spearheading the successful
Going a step ahead, Qatar Air- synergy between technology and hu-
ways recently revealed its second- man connection, Babar Rahman, vice
generation virtual cabin crew, Sama president marketing, Qatar Airways
2.0, powered by innovative conver- says, it represents our relentless
sational AI at the ITB Berlin 2024 pursuit of innovation, and embodies
trade show and became the world’s Qatar Airways’ values of exceptional
first airline to develop the Artificial service and hospitality. “This is not
Intelligence powered digital human only for Qatar Airways, but also for
cabin crew to assist its passengers in the industry at large,” adds Rahman.
designing curated travel experiences. Qatar Airways affirms its commit-
Sama, meaning ‘sky’ in Arabic ment to leading and collaborating
enabled by industry-leading conver- with innovation experts to create
sational AI, the robot will continue pioneering products and services for
to learn and develop over time to its customers.
improve responses through passen- Sama a testament to the end-
ger interactions. less possibilities of AI, capable of
Currently Sama 2.0 answers ques- delivering personalised and engag-
tions in real time such as Qatar ing interactions that mirror human
Airways FAQs, destinations, support conversation as per Danny Tomsett,
tips and more, and will be accessible chief executive, UneeQ. “Sama
through QVerse, Qatar Airways’ im- embodies UneeQ’s commitment to
mersive digital platform, as well as blending technology with empa-
through the Qatar Airways app. thy and personalisation, providing
Sama is developed by Qatar Air- an innovative solution that aligns
ways in partnership with UneeQ, with Qatar Airways’ reputation for
harnessing UneeQ’s innovative world-class service,” concludes
platform to enhance the digital travel Tomsett

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