Page 31 - Aircraft Interiors India -April-may 2024-fn

INFLIGHT ENTERTAINMENT & TECHNOLOGY

with future goal to test the
system in day-to-day life
and further improve and
personalise travel experience
through feedbacl and usage
behaviour. “The insights we
gather during the test phase
will make an important
contribution to the further
development of the inflight
entertainment experience
for the entire Lufthansa
Group,” explains Maximilian
Meintgens, Director Prod-
uct & Marketing at Discover
Airlines.”

Some of the salient fea-
tures of AERENA are –
AERQ’s AERENA inseat Ó AERENA’s agility allows
rapid update of all con-
tent AVoD (Audio/Video
system to take Discover Ó airlines can customise its
on Demand)

digital onboard product
Airlines’ passenger rapidly, allowing it to be
truly distinguished from
its competitors
experience to next level Ó By smart data capturing,
analytics, and matching,
airlines can learn about
the passengers’ enter-
iscover Airlines personalised offers and inseat system. tainment demands and
has installed the information digitally. This in- Calling the partnership address them specifi-
fully-fledged cludes access to the onboard with Discover Airlines an cally.
DAERENA Inseat catering menu along with important milestone, Arnd Xavier Lagardère, VP
System by AERQ in one of variety of applications like Kikker, co-managing director Innovation for Lufthansa
its A320 aircraft. Discover booking tours etc enabling at AERQ says as AERENA Group and Managing Direc-
Airlines, a part of Lufthansa the passengers to make takes off we are excited to tor of the Lufthansa Innova-
Group has signed a partner- even more effective use of experience what our plat- tion Hub, highlights the
ship deal with AERQ. their travel time. form has to offer the airline significance of this innova-
The A320, with tailsign With an inseat system on and passengers. tive collaboration: “Accel-
D-AIUQ will serve medium- a narrow-body aircraft for “Agility and speed in con- erating innovation enables
haul flights starting with the medium-haul flights, various tent updates, customisation us to continuously improve
airline’s 2024 summer-time use cases will be tested to of the onboard product for our customer experience,
schedule from March 29, fully realise the potential of a personalised passenger and this collaborative effort
2024. AERENA. The software in- encounter and opportunities is a great example of that.
AERQ’s open IT platform spires interaction through a for new ancillary revenues We are excited and proud
AERENA is supported by PED (Personal Electronic De- through gaming or destina- to see our investments in
cloud-based infrastructure vice) friendly environment. tion content are the advan- cutting edge inflight enter-
and boosts digital cabin The seat-centric inseat tages that will be derived tainment, together with our
innovations throughout the system lifts the passenger from the implementation of partners AERQ and Dis-
travel journey and facilitates experience to the next level. AERENA”, explaines Son Yob cover Airlines, installed in
greater passenger engage- AERQ has acquired an (Louis) Pak, Co-Managing our first aircraft.”
ment onboard the aircraft, EASA (European Union Director at AERQ. The project is supported
claims AERQ. With AER- Aviation Safety Agency) STC Discovery Airlines is the by the Lufthansa Group In-
ENA onboard, passengers (Supplemental Type Certifi- first airline to trial this spe- novation Runway, the Group
are expected to benefit from cate) approval for AERENA cial entertainment system innovation ecosystem

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